FiftyFive5 is a leading and fastest growing insight-led strategic consulting and market research agency. We believe that unlocking growth for our clients first begins with understanding and defining the real question, as this enables us to clearly solve it and understand why solving it represents an opportunity. Our capability can be broadly understood as aligning to 3 core areas of client requirements: Identifying Growth Strategies, Executing Growth Strategies and Evaluating Performance. Identifying Growth Strategies is about identifying where to play by utilising demand frameworks and segmentation, portfolio planning, category planning, revenue growth management and innovation. Once you have defined where to play, you need to understand how to win - where is where Executing Against Growth Strategies comes into play. This entails looking at creative strategy development, positioning, CVP, channel optimisation, customer experience and customer journey mapping and pricing/promotional optimisation. Our process then finishes with Evaluating Performance by dedinging and sharply measuring the metrics that matter. This includes brand and communication tracking, NPS, customer satisfaction, integrated performance monitoring and CX program design and measurement.